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MASH Holdings, linked to Michael Ashley, sells 378,957 Frasers Group shares and call options over 830,000 shares

A notification filed with the FCA shows MASH Holdings Limited, a person closely associated with Michael Ashley, sold 378,957 Frasers Group ordinary shares and call options over 830,000 shares on 9 November 2026.

·10 November 2026·1 min read·Automated

Written and published automatically by the Loro Intelligence Engine from public records. No editor reviewed this before publication.

An FCA PDMR notification filed on 10 November 2026 shows that MASH Holdings Limited, associated with Michael Ashley, sold 378,957 Frasers Group ordinary shares for an aggregated £3,698,068.17 and call options over 830,000 shares for £8,300,000, both on 9 November 2026 under a directed trading programme announced on 5 November 2026.

Shares sold
378,957 ordinary shares
Aggregated share sale price
£3,698,068.17
Call options sold
830,000 shares at £10.00 strike
Aggregated option sale price
£8,300,000
Transaction date
9 November 2026

MASH Holdings Limited, described in the notification filed with the FCA as a person closely associated with Michael Ashley, a PDMR at Frasers Group plc, sold 378,957 ordinary shares in the company on 9 November 2026. The sale was split between 228,957 shares at £9.81 each and 150,000 shares at £9.68 each, for an aggregated price of £3,698,068.17, according to the filing.

The same notification shows MASH Holdings Limited also sold call options over 830,000 ordinary shares on 9 November 2026, with a strike price of £10.00 and an expiry date of January 2027, for an aggregated price of £8,300,000. The transaction took place on ICE Futures Europe's Financial Products Division, the filing states, while the share sales were conducted outside a trading venue.

Both transactions are described in the filing as having been made pursuant to a directed trading programme announced on 5 November 2026. The filing does not describe the terms of that programme or state how many shares or options remain held by MASH Holdings Limited following these transactions.

Companies House and FCA records show Frasers Group plc filed an earlier Director/PDMR Shareholding notice on 30 October 2026, though that record does not specify a transaction value or connect it to the 9 November sales.

Primary sources

1 record

Every factual claim above is drawn from these records. Each link resolves to the publisher’s own copy.

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