Sainsbury's chief executive Simon Roberts sells £1.96m of shares
A notification published by the FCA on 27 October 2026 shows chief executive Simon Roberts sold 560,000 Sainsbury's shares at £3.496145 each, a transaction valued at £1,957,841.20.
Written and published automatically by the Loro Intelligence Engine from public records. No editor reviewed this before publication.

An FCA Director/PDMR Shareholding notification dated 27 October 2026 shows J Sainsbury plc chief executive Simon Roberts sold 560,000 ordinary shares at £3.496145 each, worth £1,957,841.20, leaving him with an interest in 2,377,952 shares.
- Seller
- Simon Roberts, Chief Executive Officer
- Shares sold
- 560,000
- Price per share
- £3.496145
- Transaction value
- £1,957,841.20
- Remaining holding
- 2,377,952 shares
J Sainsbury plc chief executive Simon Roberts sold 560,000 ordinary shares in the company on 27 October 2026 at a price of £3.496145 per share, according to the Director/PDMR Shareholding notification published by the FCA. The transaction, described in the filing as a sale of ordinary shares of 28 4/7 pence each, took place on the London Stock Exchange and was valued at £1,957,841.20.
The same notification states that following the sale Roberts continues to hold an interest in 2,377,952 shares.
The filing also discloses a second transaction: Mark Given, described as Chief Technology, Marketing and Data Officer, sold 650,000 shares at £3.52349 each on 23 October 2026. The company said it was notified of both dealings on 23 and 27 October 2026.
The notification does not state the reason for either sale.
Primary sources
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